We are currently in the process of creating a Keyword Optimisation Training Module, as part of our upcoming Online Marketing GPS Training Program, launching August 2019. Our training will include a Completed Conservatory Installation Case Study from Mike at Cumberland Windows to be used as an example…
The details of a recent Cumberland Windows’ Conservatory Installation has been added to this website and optimised for Google, so we can demonstrate what is possible, from a Google Search and SEO perspective, when you add your completed installations to your website, optimise them and categorise them in the right way.
If you would like to view the Conservatory Installation on this website, visit the Edwardian Conservatory Installation page here.
Lots of Glazing firms ignore their websites, so they go out of date, but instead, they post pictures of their Glazed installations, such as Windows, Doors, Conservatories, Canopies etc… to their Social Media pages, such as Facebook, Instagram & Linkedin.
It’s often easier to update your social media pages, than it is to update your website, which is why this tends to happen.
On the other hand, some firms do regularly keep their Website Gallery or Portfolio up to date with their recent work, ending up with 100’s if not 1000’s of images on their website, which is great as people like to see what you’ve done.
However, if you are not following what I am about to share, I am convinced you are missing out on 100’s of 1000’s of £’s in Sales!
Here’s the thing…
There are 3 steps that you could take to generate a lot more prospects and sales…
1) Put ‘each one’ of your completed installations on it’s own page on your website, in a portfolio section, like the example shown here:
Now you might be thinking… “each job, on it’s own page, that’s going to take weeks, and quite possibly months?”
You’re right… but if you do this in the right way, as part of an online marketing plan, this could add £10,000 to £50,000+ per month to your bottom line, based on what I have personally seen.
2) Include a small write-up and a customer testimonial, along with the job details and the keywords that relate to your installation, such as product type, associate words and the locations related to your installation.
As you can see in the image above, the completed installation page contains all those elements, can you see them?
3) Categorise your installation, within your Portfolio, by Location and Product Type
For example, if you complete a Conservatory Installation, and add it to your website, on a page of it’s own, you should create a ‘Conservatory’ Category on your Website, along with Categories for geographical locations too.
‘Category’ Pages can show up on Google too, so you could gain extra listings on Page 1, potentially moving your competitors’ listings off Page 1 and onto Page 2, where nobody ever looks.
When I added the Conservatory Installation mentioned above, to this Websites’ Portfolio, I Categorised the new Portfolio Post in 4 different ways…
Note: The links above, for Product, Town, District & County all link through to their respective pages on this website – if you follow those links, don’t forget to come back to read the rest of this article. Oh and BTW, when you add a Blog/Portfolio Category in WordPress, it automatically creates a brand new page for you, which is a really handy feature, because all you have to do is click a button and your Category Pages are created without you having to do so manually.
There are a couple of reasons for doing it like this…
Firstly, it makes it easier for people to navigate round your site, so they can find the completed installations that they are interested in, such as type of product, or installations you have carried out in their area, which helps to build trust with potential customers.
Secondly, Google with ‘Index’ or list your Category Pages, which means you will have lots more pages showing up on page 1 of Google, driving more potential customers to your website, looking for the products and services you offer.
So in this example, by just adding this one installation, for an Edwardian Conservatory, it’s going to appear on page 1 of Google for lots of words related to: Edwardian, Conservatory, Cockermouth, Allerdale, Cumbria etc. and because we have used other associated keywords on the Installation Page too, that page and the associated Category pages might show up on Google for 100’s of variations of search terms, driving 1000’s of people to the website, over time.
Here are 3 examples of the Installation Page in question, showing up at or near the top of the free listings on Google:
As you can see above, the Conservatory Installation Post (Page) we added to this website, is showing up at or near the top for various search terms, which means as soon as someone searches for Keywords like these, the chances are, those people will click through to visit this website.
Or if you did something like this too, adding all of your previous jobs to your website, it will drive 1000’s more potential customers to your website, without spending money on advertising.