On the left hand side we have 13 Keyword Phrases shown in my Glazing GPS Rankings Dashboard on the 28th July 2019, the day before Sunbeam Canopies new website went live.
Their old site did not contain a Glass Rooms or Garden Rooms page, or any information relating to Glass Garden Rooms on their website.
As you can see, Sunbeam Canopies Website could not be found anywhere on Google, so if a potential customer was searching for any of these Keywords or similar, it would have been almost impossible for those potential customers to find Sunbeam Canopies.
One thing to note, before we go any further…
50% of all searches on Google contain 4 or more words, so all of the search terms shown here, are all phrases that are likely to be used, when people search on Google for Glass Rooms or Garden Rooms.
If you’re tracking your own Keywords, you should consider dozens, if not 100’s of keyword phrases using 4 or more keywords, because when you start to see your Keywords Climb higher on Google, it will motivate you to continue with your SEO, and at the end of the day, higher Google rankings for 100’s of keyword phrases, will send lots more potential customers to your website.
And when people do use 4 or more words, because of the fact they are being very specific about what they are looking for, they will be much more likely to contact you, when they arrive on your website.
I appreciate that for some of you, if you’re not in control of your own website, it costs to have additional pages created, or if you’re doing this yourself, it takes time to create separate pages for each of the products and services you offer.
So because of this, some people just have one page for all their services, as it’s cheaper and easier…
The whole point of this SEO exercise was to determine the SEO value of having a separate page for each of the products you sell.
So the test was, when the new website went live, with the new Search Engine Optimised Glass Rooms and Garden Rooms Page, what difference would that make to the Google Rankings for these Glass & Garden Rooms keywords.
Here’s the result 1 week later, on the 5th August: